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Clickstream Analytics Dashboard with StarTree Cloud Free Tier and Streamlit

This guide will walk you through creating a real-time clickstream analytics dashboard using StarTree Cloud Free Tier (Apache Pinot) and Streamlit.

Use Case

An e-commerce company wants to understand user behavior on their website to improve engagement, streamline the customer journey, and increase conversions. They need real-time insights into how users interact with their website's content and design.

Solution

Use the following technologies:

Apache Pinot: A real-time OLAP datastore to capture and analyze clickstream data.
StarTree Cloud Free Tier: A managed service for Apache Pinot, providing a free tier for experimentation and development.
Streamlit: A Python framework for building interactive web applications, perfect for creating our dashboard.

Dashboard Features

The dashboard will provide the following insights:

Event Counts by Type: A bar chart showing how often different user actions occur (e.g., page views, product clicks, add to carts, purchases).
Average Duration by Event Type: A table displaying the average time users spend on each type of event.

Benefits

Content Optimization: Identify underperforming pages and improve them based on user engagement.
Conversion Funnel Enhancement: Analyze the user journey and find areas where users drop off.
Personalization: Tailor website content and recommendations in real-time.
A/B Testing: Measure the impact of website changes by comparing clickstream data.
Marketing Campaign Effectiveness: Track the success of marketing campaigns.

Prerequisites

StarTree Cloud Free Tier Account: Sign up for a free account at StarTree.ai (opens in a new tab)

Python and Streamlit: Install Python and Streamlit on your local machine.
Sample Data: Prepare sample clickstream data or use the provided sample data.

Steps

Generate an Authentication Token:

Log in to your StarTree Cloud account.
Navigate to the "API Tokens" section.
Generate a new token with appropriate permissions.

Update Broker URL and Token:

Replace placeholders in the Python script with your actual StarTree Cloud broker URL and authentication token.

Install Required Packages:

Run pip install streamlit pandas altair requests in your terminal.

Run the Streamlit App:

Save the provided Python script as streamlit_app.py.
Execute streamlit run streamlit_app.py.

Access the Dashboard:

Open your web browser and go to http://localhost:8501 (opens in a new tab).

Code

[streamlit_app.py] For the StarTree Free Tier - Serverless use the following script

Note: Before running the script make sure to update the Pinot Broker URL and Bearer Token

import streamlit as st
   import requests
   import pandas as pd
   import altair as alt
   # StarTree Cloud Broker URL and Bearer Auth Token
   PINOT_BROKER_URL = 'https://broker.pinot.XXXX:443/query/sql'  # Ensure the URL ends with /query/sql
   BEARER_AUTH_TOKEN = 'Bearer XXXX'  # Replace with your actual Bearer Auth token
 
 # Function to query StarTree Cloud Pinot
def query_pinot(query):
    headers = {
        'Content-Type': 'application/json',
        'Accept': 'application/json',
        'Authorization': BEARER_AUTH_TOKEN,
         'database':'test_workspace'
    }
    st.write("Headers being sent:")
    st.json(headers)  # Log headers to ensure they are correctly formatted
    response = requests.post(
        PINOT_BROKER_URL,
        json={'sql': query},
        headers=headers
)
    if response.status_code != 200:
        st.error(f"Error querying Pinot: {response.status_code}{response.reason}")
        st.text(response.text)  # Display the response text for additional debugging
        return []
    try:
        result = response.json()
        if 'resultTable' not in result or 'rows' not in result['resultTable']:
            st.error("Unexpected response format")
            st.json(result)  # Display the unexpected JSON for debugging
            return []
        return result['resultTable']['rows']
    except ValueError:
        st.error("Failed to parse response as JSON")
        st.text(response.text)  # Display the raw response text for debugging
        return []
# Streamlit app
st.title('Clickstream Metrics Dashboard')
# Query event counts by type
event_counts_query = """
    SELECT event_type, COUNT(*) as event_count
    FROM clickstream
        GROUP BY event_type
   """
   event_counts_data = query_pinot(event_counts_query)
   if event_counts_data:
       event_counts_df = pd.DataFrame(event_counts_data, columns=['event_type', 'event_count'])
       # Display event counts
       st.write("## Event Counts by Type")
       st.write(event_counts_df)
       # Bar chart of event counts
       bar_chart = alt.Chart(event_counts_df).mark_bar().encode(
           x='event_type',
           y='event_count'
       )
       st.altair_chart(bar_chart, use_container_width=True)
   # Query average duration by event type
   avg_duration_query = """
       SELECT event_type, AVG(duration) as avg_duration
       FROM clickstream
       GROUP BY event_type
"""
   avg_duration_data = query_pinot(avg_duration_query)
   if avg_duration_data:
       avg_duration_df = pd.DataFrame(avg_duration_data, columns=['event_type','avg_duration'])
       # Display average duration
       st.write("## Average Duration by Event Type")
       st.write(avg_duration_df)
       # Line chart of average duration
       line_chart = alt.Chart(avg_duration_df).mark_line().encode(
           x='event_type',
           y='avg_duration'
       )
       st.altair_chart(line_chart, use_container_width=True)

[streamlit_app.py] For Dedicate Pinot Instance use this script

Note: Before running the script make sure to replace the Pinot Broker URL and Basic Auth Token

import streamlit as st
   import requests
   import pandas as pd
   import altair as alt
   # StarTree Cloud Broker URL and Basic Auth Token
   PINOT_BROKER_URL = 'https://broker.pinot.XXXX:443/query/sql'  # Replace with your actual broker URL
   BASIC_AUTH_TOKEN = 'Basic your-basic-auth-token'  # Replace with your actual Basic Auth token
   # Function to query StarTree Cloud Pinot
   def query_pinot(query):
       headers = {
           'Content-Type': 'application/json',
           'Accept': 'application/json',
           'Authorization': BASIC_AUTH_TOKEN
       }
       response = requests.post(
           f'{PINOT_BROKER_URL}/query/sql',
           json={'sql': query},
         headers=headers
    )
    if response.status_code != 200:
        st.error(f"Error querying Pinot: {response.status_code}{response.reason}")
        return []
    try:
        result = response.json()
        if 'resultTable' not in result or 'rows' not in result['resultTable']:
            st.error("Unexpected response format")
            st.json(result)  # Display the unexpected JSON for debugging
            return []
        return result['resultTable']['rows']
    except ValueError:
        st.error("Failed to parse response as JSON")
        st.text(response.text)  # Display the raw response text for debugging
        return []
# Streamlit app
st.title('Clickstream Metrics Dashboard')
# Query event counts by type
event_counts_query = """
    SELECT event_type, COUNT(*) as event_count
    FROM clickstream
    GROUP BY event_type
"""
event_counts_data = query_pinot(event_counts_query)
if event_counts_data:
    event_counts_df = pd.DataFrame(event_counts_data, columns=['event_type','event_count'])
    # Display event counts
    st.write("## Event Counts by Type")
    st.write(event_counts_df)
    # Bar chart of event counts
    bar_chart = alt.Chart(event_counts_df).mark_bar().encode(
        x='event_type',
        y='event_count'
    )
    st.altair_chart(bar_chart, use_container_width=True)

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